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Self-Tanning Brand Debuts on QVC

The brand will debut on the shopping network tomorrow.

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By: Jamie Matusow

Editor-in-Chief

Vita Liberata, a line of self-tanning products coveted by celebs, will debut on QVC April 18th at 10 p.m. ET, during “The Lisa Robertson Show.”

The brand will introduce its Two-Three Week Bronzing Mousse in three shades, along with a full-sized tanning mitt.

The bronzing mousse (shown) uses “pHen02” technology to give a long-lasting tan with a light, airy and fast drying application. It is packaged in a rich bronze-colored plastic bottle that has a foaming dispensing system, for easy application.

The brand’s founder and CEO, Alyson Hogg, will appear on-air. She founded the brand in Ireland in 2003 – and it has quickly grown to become one of the widest ranges of at-home professional tanning solutions. It is currently one of the top-selling tanning brands in the UK.

Photo: Sephora.com




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